Author: Brandon Ortiz

Instagram Super Bowl I: Patriots vs. Eagles

The New England Patriots Instagram is not very good, to say the least. If you’ve read my last blog post, then you might recognize some of the faults I’m about to describe that I found on the New England Patriots Instagram. Many other brands and companies make these same mistakes, so I wanted to see exactly how bad their Instagram was in comparison to their competitors. Naturally, the competitor I chose was the team they lost to in the NFL Super Bowl 52. In this blog post I’ll be comparing the Patriots and Philadelphia Eagles Instagram content, in what I’ll be calling Instagram Super Bowl I.

Continue reading →

3 Ways to Boost Engagement on Instagram / How to Get More Engagement on Instagram These 3 Insightful Ways

Like many others, I’m sure you’ve Googled these questions: “How to get more followers on Instagram?” or “How can I get more likes on Instagram?” There is one answer that is simple but often neglected, engagement from you will encourage engagement from your followers.

Continue reading →

The Good, The Bad, and The Ugly of The New England Patriots Instagram

Like it or not, social media now rules the Internet. As of June 2018, there are 1 billion monthly active users on Instagram. This means that there is a ton of opportunity for brands to connect to and grow their customer base in a natural and authentic way that people even enjoy. However, many companies just can’t seem to get social media marketing right. Even the New England Patriots, one of the NFL’s most renowned franchises, is one of them. Upon auditing their Instagram page, I found some good practices they follow, though they were overshadowed by poor application and lousy effort.

Continue reading →