Patriots

Instagram Super Bowl I: Patriots vs. Eagles

The New England Patriots Instagram is not very good, to say the least. If you’ve read my last blog post, then you might recognize some of the faults I’m about to describe that I found on the New England Patriots Instagram. Many other brands and companies make these same mistakes, so I wanted to see exactly how bad their Instagram was in comparison to their competitors. Naturally, the competitor I chose was the team they lost to in the NFL Super Bowl 52. In this blog post I’ll be comparing the Patriots and Philadelphia Eagles Instagram content, in what I’ll be calling Instagram Super Bowl I.

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The Good, The Bad, and The Ugly of The New England Patriots Instagram

Like it or not, social media now rules the Internet. As of June 2018, there are 1 billion monthly active users on Instagram. This means that there is a ton of opportunity for brands to connect to and grow their customer base in a natural and authentic way that people even enjoy. However, many companies just can’t seem to get social media marketing right. Even the New England Patriots, one of the NFL’s most renowned franchises, is one of them. Upon auditing their Instagram page, I found some good practices they follow, though they were overshadowed by poor application and lousy effort.

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