Like it or not, social media now rules the Internet. As of June 2018, there are 1 billion monthly active users on Instagram. This means that there is a ton of opportunity for brands to connect to and grow their customer base in a natural and authentic way that people even enjoy. However, many companies just can’t seem to get social media marketing right. Even the New England Patriots, one of the NFL’s most renowned franchises, is one of them. Upon auditing their Instagram page, I found some good practices they follow, though they were overshadowed by poor application and lousy effort.
Continue readingThe Good, The Bad, and The Ugly of The New England Patriots Instagram
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